Segments

Contemporary Minimalism

35 brands · Avg health score: 72

Segment Health Trend

Health
Avg Discount Depth

Brand Rankings

#BrandTierGeographyHealthWoW
1SteinPremiumJapan90+2.2
2Yoko SakamotoPremiumJapan87-0.5
3Camiel FortgensPremiumEurope86-2.9
4Jan-Jan Van EsschePremiumEurope86-4.2
5NN.07ContemporaryScandinavia85+3.3
6De Bonne FacturePremiumEurope85-0.7
7CMMN SWDNPremiumScandinavia85-1.1
8AuraleePremiumJapan84+3.7
9ComoliPremiumJapan83-1.5
10MAN-TLEPremiumUS West82-3.2
11AtonPremiumJapan80-4.2
12Another AspectEntryScandinavia78+1.2
13mfpenContemporaryScandinavia77+5.8
14Studio NicholsonPremiumUK77-1.2
15StoffaPremiumUS East77+3.2
16Comme des Garçons HommeLuxuryJapan75-2.5
17Applied Art FormsPremiumEurope74+5.6
18Berner KuhlContemporaryScandinavia73-3.7
19Saman AmelLuxuryScandinavia720
20N. HoolywoodPremiumJapan72+3
21Maison MargielaLuxuryEurope72+1.3
22SillagePremiumJapan70-4.2
23Still By HandContemporaryJapan66+2
24SefrContemporaryScandinavia65+5.9
25Henrik VibskovPremiumScandinavia64-5.7
26Our LegacyContemporaryScandinavia63-1.4
27Homme Plissé Issey MiyakeLuxuryJapan62-4
28A.PressePremiumJapan60-1.9
29RierPremiumEurope56-2.1
30Norse ProjectsContemporaryScandinavia56-2.6
31TeatoraPremiumJapan56-3.9
32LemaireLuxuryEurope53+4.8
33Evan KinoriPremiumUS West53-3.3
34HerillPremiumJapan53-1
35NanamicaPremiumJapan51-4.8

Tier Distribution

Notable Signals

Auralee

Appeared on SSENSE sale for the first time

Our Legacy

SSENSE discount depth increased from 30% to 45% avg

Lemaire

Instagram engagement rate up 22% MoM - SS26 collection driving interest

mfpen

No sale activity detected in 90+ days - strong sell-through

Evan Kinori

Glasswing sold through entire FW25 allocation in 3 weeks