Brands

Auralee

Contemporary Minimalism/Premium/Japan

@auralee_tokyo

55
Health Score
-4.8 WoW
Discount Pressure
61
Community Engagement
61
Sale Frequency
79
Mgmt Sentiment
78

Metrics Timeline

Health
Discount Pressure
Engagement

Discount Events

retailer markdownMar 10, 2026

First time on SSENSE sale

20% - 40% off · via ssense

Signals & Observations

significant
Mar 10

Appeared on SSENSE sale for the first time

Retailer Markdown Tracker

RetailerDateOn SaleFull PriceSale %Avg DepthMax Depth
end clothingMar 14307429%26%60%
end clothingMar 1335338%32%43%
end clothingFeb 15335538%26%54%
end clothingFeb 1282751%34%58%
end clothingJan 15236626%42%40%
end clothingJan 1252946%30%47%

Indie Distribution

Carried by 3 of 6 tracked independent retailers

50% coverage
Mohawk General StoreC'H'C'M'Canoe Club

Comparable Brands - Contemporary Minimalism

BrandTierGeographyHealthWoW
Homme Plissé Issey MiyakeLuxuryJapan88-3.4
Henrik VibskovPremiumScandinavia88+4.7
Still By HandContemporaryJapan87+2.3
Camiel FortgensPremiumEurope87-2.2
TeatoraPremiumJapan86-0.3
MAN-TLEPremiumUS West85+0.1