Brands

A.P.C.

European Tailoring/Contemporary/Europe

@apc_paris

56
Health Score
-3.9 WoW
Discount Pressure
68
Community Engagement
55
Sale Frequency
90
Mgmt Sentiment
52

Metrics Timeline

Health
Discount Pressure
Engagement

Discount Events

flash saleMar 6, 2026

Third flash sale in 60 days

25% - 40% off · via email

Signals & Observations

significant
Mar 6

3rd flash sale in 60 days - frequency increasing

pricing changeFeb 20

Noticed A.P.C. raising prices 8-12% across core denim and leather goods while simultaneously running more frequent sales - mixed signal

- Michael

Comparable Brands - European Tailoring

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P. JohnsonLuxuryEurope86-5.1
Barena VeneziaPremiumEurope82-1.8
A Kind of GuisePremiumEurope78+1.1
Margaret HowellPremiumUK78-4.9